Mindtree was an unknown Indian headquartered IT Services company when it set up in the UK in 2007. Over the following years Scaramanga Communications helped the company expand and market its IT services skills to UK clients across a range of industries including banking and finance, travel, retail and electronics. The work involved news and expert articles placed in key publications, targeted events, conference speaking platforms and thought leadership pieces all designed to help the company grow and develop significantly in UK and Europe. Today Mindree has 290 clients in 14 countries with a workforce of 16,000 and annual revenues of around £500m.
When North America’s leading spray foam insulation manufacturer moved into the UK market, Scaramanga Communications was selected to help the company grow and expand. Activities included programmes to recruit new dealers, case studies on successful Icynene projects and publicity around product benefits, new installations, new products and industry awards and certifications.
Icynene is now well established and the only insulation foam on the market to have achieved BBA, ETA and IAB certifications. It now has specialists across the UK and the product has been installed in more than 350,000 residential and commercial projects across the world.
Formerly known as Kiotech, Anpario manufactures and markets high-performance natural feed additives that are designed to protect and support the health of livestock animals worldwide.
Scaramanga Communications was involved in financial, corporate and business to customer communications for both the corporate entity and its various brand names. Activity revolved around financial results, acquisitions and corporate development as well as the launch of new products, expansion into new markets, relevant scientific findings and the leveraging of speaking opportunities.
Anpario now exports to over 70 countries worldwide and has revenues of over £23m
BioMin is a revolutionary new toothpaste ingredient which puts back the lost minerals from tooth enamel and helps prevent decay and treats tooth sensitivity while you sleep. Developed by a research team from the Dental School at Queen Mary University London, BioMin chose Scaramanga Communications to plan, co-ordinate and manage their launch in London.
The resultant publicity from the launch, which included articles in national and key trade media, resulted in huge consumer and business interest in BioMin. The product is currently being introduced across the world including in continental Europe, India, China and the USA.
German automotive supplier Hella chose Scaramanga Communications to articulate its leadership in the development and manufacture of lighting and electronic components and its position as one of the largest trade organizations for automotive parts, accessories, diagnosis and services within Europe.
Activity involved placing news and feature stories in target media, press interviews and media tours. In addition forward looking articles on upcoming trends and innovative developments were placed and appearances on TV programmes like Top Gear.
Hella employs some 34,000 members of staff at over 125 locations in more than 35 countries with sales of over £4billion.